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A business card is much more than a simple contact card. Anyone looking to reach out their potential customer with business card should use backside of the business card to advertise or promote the business.
A business card has similar ad space of 1/4 page ad space on the full size magazine. When you add up front and back side area of a business card you get total of 14 sq.in. On the 1/4 page magazine you have about 15 sq.in. ad space and costs about $375 per issue.
With business card marketing you can add following items to advertise your services and products without the big cost.