In our view, full-color printing beats the spot color printing hands down. The full-color printing method delivers much quicker results compare to traditional Spot-color printing. For the cost of one set of Spot-color printing, you could have ordered 2-3 sets of cards in most of the print places online. More, the business card file setup on the full-color printing is much simpler to deal with than the spot color printing. Unless you know a graphic designer with knowledge in the spot printing process, you need to get help from the print shop.
In today's business printing, the process of color or full-color printing is the preferred method to print. Here are the reasons.
- More and more difficult to find graphic designers who know how to separate the spot color printing method correctly.
- The cost between the process color and the spot color printing is closing.
- There are many more process printers available today.
- Unless you are looking for an absolute color matching there is no reason to print as the spot color printing exception of shirt printing, specialty announcements, envelopes, letterhead, forms, a large quantity of 1 or 2 color simple prints.
What are Spot Colors
In offset printing, spot colors are produced when inks are laid down in a single run. Spot or solid, colors consist of pure and mixed inks that are produced without the use of screens or multicolor dots. These specific inks require their own printing plate and press when applied to designs, which means the print jobs can be costly.
Spot colors are ideal when color accuracy and consistency across print jobs are crucial; company logos and color-specific brand elements that feature few colors should be reserved for spot color printing. Spot color printing features a larger color gamut than process colors, which makes more distinct colors possible, such as metallic or fluorescent hues.
What are Process Colors
The more common method of offset printing involves process colors; these colors are produced by a combination of cyan, magenta, yellow, and key (black), or CMYK inks. Each process color is comprised of percentages of cyan, magenta, yellow, and black inks.
Various percentages produce different hues. For example, 100% cyan combined with 100% magenta produces a violet color. The number of process colors might seem endless, but in reality, process colors provide a limited color range when compared to spot colors.