One of our requirement in designing the logo is to make sure the logo fits well with all mediums such as business cards, stationery, web, folder, brochure, and labels.
Here are the rules we have set by to follow among ourselves. Be sure the master version of the logo stays with in following perimeter guidelines in creating the logo.
Stay away from the elongated logo design where the width of the logo is 3 to 4 times longer than the height of the logo. Graphically, you will run into the problem soon or later because all the pertinent information on the logo gets too small for anyone to recognize the letters in the logo. Try to stay at a 1:2 ratio of a logo where the width of the logo is twice the height.
Here are some of other importance to creating the logo.
- Keep the logo width within 1:2 or 1:3 ratio to the height of the logo.
- Select the color of the logo relatively standard because some colors are very difficult to match up at the print reproduction. Stay away from the pastel colors on the logo.
- A logo should not have more than 3 type fonts in the design. It will clutter the outlook of the logo and makes the less engaging toward the viewers.
- A squared logo can also create the problem on the web layout. A squared logo fits best only at the center top of the web page.
- A logo should not be in more than two lines of text or no more than three lines.
- Limit the logo colors no more than three and keep the gradients away on the smaller text part of the logo. It will clog up the text and makes difficult to read for the viewers.
- Make sure the logo stay vividly clean and printable on the black and white version of the logo. If your logo does not work in black and white version, then the logo WILL NOT moving toward.This will determine the outcome of your business.