In our view, full-color printing beats the spot color printing hands down. The full-color printing method delivers much quicker results compare to traditional Spot-color printing. For the cost of one set of Spot-color printing, you could have ordered 2-3 sets of cards in most of the print places online. More, the business card file setup on the full-color printing is much simpler to deal with than the spot color printing. Unless you know a graphic designer with knowledge in the spot printing process, you need to get help from the print shop.
In today's business printing, the process color or full-color printing is the preferred method to print. Here are the reasons.
- More and more difficult to find graphic designers who know how to separate the spot color printing method correctly.
- The cost between the process color and the spot color printing is closing.
- There are many more process color printers available today.
- Unless you are looking for an absolute color matching there is no reason to print as the spot color printing exception of shirt printing, specialty announcements, envelopes, letterhead, forms, a large quantity of 1 or 2 color simple prints.
When to use the Spot Colors
Spot colors are best used when colors are outside of the CMYK range or when accuracy is crucial, such as in company logos or color-specific brand elements (think Starbucks green or McDonalds red and yellow). Spot colors should also be used in printing jobs that require printing over a large area because spot color inks can provide more even coverage. Additionally, projects that require special effects such as metallic or florescent colors should use spot colors. Spot colors can add a little something extra to your project
What are Process Colors
The more common method of offset printing involves process colors; these colors are produced by a combination of cyan, magenta, yellow, and key (black), or CMYK inks. Each process color is comprised of percentages of cyan, magenta, yellow, and black inks.
Various percentages produce different hues. For example, 100% cyan combined with 100% magenta produces a violet color. The number of process colors might seem endless, but in reality, process colors provide a limited color range when compared to spot colors.